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Brand Act

OluKai believes in preserving and celebrating the cultural heritage and
Aloha spirit of Hawai’i. However, the reality of Hawai’i is not what it seems. 

The brand act Pizza for Paradise uses the dispute of Hawaiian
pizza to generate conversation and donations to Hawaii.

CW: Kat Worrall

AD: Self,  Jay Do


Phase 1

Phase 2

Phase 3

Limited-time pizza boxes

QR code leads to the
gag shop microsite

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