Pack Health is a digital health coaching platform for chronic disease management. They partner members with their own personal Health Advisor, who provide weekly coaching sessions and personalized follow-up according to the member's communication preferences and specific health needs.
Graphic Design, Art Direction
I worked closely with the start-up Pack Health to contribute to the launch of the new and improved Pack Health.com.
My art direction for the photography played a large part in creating a message that was both educational and reassuring.
Pack Health's marketing team presented a range of topics, perspectives, and news articles to grant their viewers access. The photography visually built context and furthermore added dimension to each story.
Overall, the layout design reduced the bounce rate from north of 50% to south of 15%.