Beauty, Consumer Goods
Through a series of out-of-home advertising, we created a campaign that redefines “Natural” for the beauty category and empowers you to figure out what makes you feel natural. It gives you the freedom to be yourself despite the risk of judgement. Being true to who you are as a way to buck the system.
We curated images from two photographers: Kadar Small and Myles Loftin. Their work captures a full range of contemporary culture, tells a story and matches the off the cuff look and feel we were going for.